A Well-intentioned Cashback Program Caused an Increase in Fraud-Here’s What Happened

We all know that loyalty programs and reward systems like cashback in e-commerce are great tools to encourage repeat purchases. We aimed to increase the frequency of purchases by... Read more »

How AI Can Drive Product-Led Growth: Transforming Analytics and User Engagement

In today’s digital landscape, product-led growth has emerged as a powerful strategy for businesses to acquire and retain customers.As companies strive to provide value and engagement from the very... Read more »

What Good Data Product Managers Do – And Why You Probably Need One

Atul Gupte co-authored this post. The companies we talk to are diligently building their data product or platform. This includes migrating to Snowflake, integrating with Databricks, moving towards a... Read more »
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