Cracking the Code of Smarter Audience Segmentation

Smarter Segmentation. Faster Results. Zero Fluff. When your message hits the right audience, it’s like switching your readers on – they start engaging, taking action, and showing an overall... Read more »

How AI Will Change Personalized Mobile Experiences

When Gartner Research Vice President Annette Zimmermann wrote in 2018 that “By 2022, your personal device will know more about your emotional state than your own family,” it might... Read more »

Personalization Vs. Hyper-Personalization: Benefits, Limitations and Potential

The advent of digital technologies and the rise of e-commerce have drastically changed the way customers interact with businesses. With no dearth of options for products and services at... Read more »
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