4 Reasons your Web Tracking isn’t Telling the Full Story – and What to do About it

When data is incomplete, every marketing decision is at risk. Without a full view of the customer journey, marketers risk misattribution, weak personalization, and misguided investments. To move from... Read more »

Stop Drowning in AI, Start Surfing Wisdom

The below is a summary of my recent article why knowledge outruns wisdom. In 1988, the science fiction legend Isaac Asimov warned that “science gathers knowledge faster than society... Read more »

Tech Trends 2025: The Year Where AI, Trust, and Reality Collide

The below is a summary of my recent article on the ten technology trends for 2025. As 2025 approaches, we stand at the precipice of an era defined by... Read more »
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