How to Optimize Conversions With Customer Journey Analytics

Having a great website, a strong social media presence, and a solid marketing strategy sometimes fail to get expected conversions. It happens because marketing managers ignore how customers or... Read more »

Revolutionizing Marketing: The Impact of Artificial Intelligence

In today’s digital age, marketing has evolved from traditional methods into a data-driven, highly personalized, and efficient process. A significant driving force behind this transformation is Artificial Intelligence (AI).... Read more »

Decoding the global CMOs’ mind: A peek into their Twitter activity

The marketing world moves at the speed of light, with trends, technology, and tactics constantly evolving and shifting. 2022 was a year of many changes – economic uncertainty, wars,... Read more »

Online Business Models Are Rapidly Adapting to Advances in AI

AI technology is unquestionably changing the future of business. A growing number of companies are revamping their online business models to deal with new AI tools. Therefore, it should... Read more »

The Future of Retail: The Convergence of Physical and Online Stores

  The Future of Retail: The Convergence of Physical and Online Stores     Too Long; Didn’t Read Retail has undergone a transformation of epic proportions, with e-commerce and... Read more »

Unlocking the Massive Benefits of Big Data in Digital Marketing

We live in the digital age where we have has access to billions of records at the touch of our fingerprints. Big data has seriously disrupted many industries, including... Read more »
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