How OKRs Enable Data-Driven Decision Making in Tech Startups

In fast-moving tech startups, data has become more than a competitive advantage; it is the backbone of every strategic decision. As product cycles shorten and customer expectations rise, founders... Read more »

Personalization at Scale: The Role of Data in Customer Experience

In the current era, businesses are increasingly using tailored consumer experiences to stand out in the competitive market. Customers now want firms to understand their unique preferences and provide... Read more »

AI-Based Study Shows How Tech Is Essential for Grid Adoption of EVs

Research is heading into the hands of artificial intelligence (AI) in a University of Michigan Transportation Research Institute (UMTRI) study exploring how electric vehicle (EV) charging and grid modernization... Read more »

The Next Big Crisis for Data Teams

Over the past decade, data teams have been simultaneously underwater and riding a wave. We’ve been building modern data stacks, migrating to Snowflake like our lives depended on it,... Read more »
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