Decision intelligence is one of the most formidable tools available to businesses today. Companies that understand how to harness data, analytics, and artificial intelligence can combine human judgment and... Read more »
Brands today face growing pressure to ensure their ads not only reach the right audience but also appear in safe and meaningful spaces. Contextual advertising has emerged as a... Read more »
As someone who has spent years guiding organisations through the evolution of business intelligence, I’ve witnessed firsthand how dashboards once felt revolutionary-and yet, over time, insufficient. Today, the real... Read more »
In today’s data-driven business world, rapid, fact-based decision-making is a competitive necessity. Yet for most organizations, it continues to be a complex task requiring technical skills to access and... Read more »
Personalized marketing is finally working at scale across a range of industries as AI changes the game on how businesses understand consumer buying decisions. AI digs into enormous amounts... Read more »
Data is one of the best resources an established business or a startup must frequently leverage. It can be structured or unstructured, with the latter being more challenging to... Read more »
AI in business is undeniably a double-edged sword. It offers significant benefits, such as enhanced decision-making, cost reduction, improved customer service, and innovation. However, it also poses challenges, including... Read more »
Innovative approaches are essential in today’s challenging sales environment, defined by competitive pressures, prolonged sales cycles, and budget constraints. During my work, I’ve found an unexpected resource for sales... Read more »
Natural language processing (NLP) is a branch of AI that allows computers to understand, interpret and generate human language. Its significance in business intelligence is transforming unstructured text data into... Read more »
Whether it’s manufacturing and supply chain management or the healthcare industry, Artificial Intelligence (AI) has the power to revolutionize operations. AI holds the power to boost efficiency, personalize customer... Read more »
