In this contributed article, Carsten Rhod Gregersen, CEO and founder of Nabto, discusses how ChatGPT is the final nail in the coffin for voice assistants as we know them. The likes of Siri and Alexa have struggled for years to penetrate the smart home market, with the latter losing $10 billion and cutting 10,000 workers in 2022. Now, generative AI is taking over the sector.