In this special guest feature, Aman Khanna, ProfitWheel Co-founder, highlights why relying on walled garden data is not best for brands. There needs to be a fundamental shift in how they collect and use third party data while optimizing their own first party data pools. If corporate data strategies do not start restructuring now, they are in for an acute headache down the road, when that data access vice tightens even more and they are left not knowing who they are advertising to due to signal loss.
