In this special guest feature, Alex Persky-Stern, CEO of Waymark, discusses how AI is opening a path to offset a number of challenges faced by media companies – especially in the local advertiser market. Bracing for the worst makes sense. Media companies face high inflation, slow ad revenue growth, and a tough economic outlook. At the same time, many are scrambling to keep up as they manage the decline of linear viewership and mass consumer adoption of streaming services.
