As global businesses continue to rely heavily on their websites, interactions, and the various applications they use, monitoring all of these features becomes imperative. Not only do you need to monitor the key website metrics and features to ensure network and traffic security, but you also need to monitor your website to gain relevant insights about your audience, customers, and your ranking in the search results.
But that’s just the tip of the iceberg. In the long run, continuous website monitoring can safeguard your brand’s reputation online and help you adapt to changing industry and market trends quickly. Let’s help you achieve that by sharing some new website monitoring techniques and technologies that you should be using in 2023.
Artificial intelligence in website monitoring
Artificial intelligence seems to have become commonplace in almost every industry in the world and every modern tech-based solution. But there’s a good reason for that. As humankind continues to exponentially drive technological progress forward, new AI-based solutions are coming out faster than ever before.
With the rise of machine learning and industry-based AI, providers are nowadays able to integrate artificial intelligence and machine learning subsets into website monitoring as well. AI allows providers to create a continuous monitoring process for their clients, giving them 24/7 observability with contextual feedback, alerts, dashboards, and vast amounts of useful data.
Needless to say, this wouldn’t be possible without integrating artificial intelligence, nor would it have been scalable without machine learning methodologies. Machine learning allows these systems to scale efficiently according to the size and needs of the company. In turn, this helps businesses monitor their websites, traffic, network, data centers, and numerous other applications non-stop and with higher accuracy than ever before.
Needless to say, the future of website monitoring systems is inextricably linked to artificial intelligence and machine learning systems.
Leveraging chatbots for security
Chatbot technology has been receiving a lot of attention in recent years, and it’s gaining popularity even still with innovations in AI-driven chatbots and their applications for businesses. In the beginning, chatbots were relatively simple programs that automated the most basic communication processes between brands and the consumers, but nowadays chatbot technology serves many different purposes.
Whether it’s a complex eCommerce chatbot that you mostly use for up-selling and cross-selling, or if it’s a SaaS chatbot that you use for lead nurturing as well as customer retention, this technology can nowadays be scaled and optimized for your specific needs. One of the new features that business owners should use is the chatbot‘s ability to improve website security.
As chatbots become smarter, they’re able to take on additional security roles like identifying malicious behavior, analyzing customer communications, analyzing traffic, identifying potential network probing, and more. In addition to the other features and functionalities that chatbots bring to the table, having the ability to use this technology to monitor the security on your website is a great perk.
Continuous automated website testing
Website monitoring and website testing go hand in hand when it comes to ensuring high website performance, security, availability, and the delivery of key services to your customers. Website monitoring allows you to gather vast amounts of useful data and get a bird’s eye view of your website as a whole – which gives you the data you need to conduct thorough testing.
Website testing, on the other hand, is a crucial process you need to conduct throughout the year to ensure security, not just for your customers but for your brand as well. Nowadays, test automation has gained a lot of popularity in the tech sector and is quickly spreading into different industries as an efficient and cost-effective solution to automate testing processes and reduce manual oversight.
Automation in website testing is highly customizable and allows providers to deliver complete end-to-end testing to clients for their website, APIs, mobile apps, and more. This is a great tool to have when you need to continuously test all your tools and applications to ensure consistency across all platforms.
Monitoring all the applications you use
Businesses nowadays use a myriad of applications on their website to bring user-friendly features and functionalities, allowing them to build their competitive advantage, generate leads and retain customers. From payment gateways and services, to various APIs and integrations, all of the features and applications you use need to be monitored along with your website to improve security and performance.
Monitoring everything at once requires a comprehensive system, and one of the leading technologies in this space includes web transaction monitoring that tracks performance, in-browser monitoring, full-page monitoring, and more. The tool you use needs to have three key functions and pillars: monitoring, alerting, and reporting.
The system needs to provide 24/7 monitoring with complete customization, real-time alerts and comprehensive real-time reports to help you keep your website and all your applications safe.
Using machine learning dashboards
Lastly, it’s important to note that machine learning methodologies are increasingly finding their way in data analytics and reporting. No longer do you need a website monitoring system that will produce reports based on yesterday’s data, you need a system that optimizes itself over time and is able to produce relevant reports in real time, but also with context, trends, and recommendations.
Machine learning is making this difficult goal a reality for many businesses, and in 2023 we will see a growing trend towards machine learning integration in website monitoring, web crawlers, and website reporting. This will allow small businesses as well as big enterprises to scale quickly while using contextual and dynamic data to stay agile in the face of shifting industry, consumer, and market trends.
Wrapping up
Website monitoring is changing as innovative solutions come to market, aimed at making the processes involved more efficient, less financially demanding, and smarter than before.
With these technologies in mind, go ahead and invest in smarter and better website monitoring in 2023 in order to preserve your competitive advantage, safeguard your online presence, and deliver the kind of experience your customers deserve.
The post New Website Monitoring Techniques and Technologies You Should use in 2023 appeared first on Datafloq.
