David Bloom, Senior Contributor / Forbes Business News
Google-NFL Deal Shows The Limits Of Apple’s Deep Wallet, And What Sports Rights Deal Made More Sense – Alphabet is about to lock up rights to the NFLs Sunday Ticket package, for a reported $3 billion a year. But Apples decision to pull out of NFL negotiations shows the sports rights gold rush faces some limits after all.Alphabet is about to lock up rights to the NFLs Sunday …
