Yes, Gap’s Amazon Deal Can Be Desperate And Smart At The Same Time (Tom Ryan, Contributor/Forbes Business News)

Tom Ryan, Contributor / Forbes Business News
Yes, Gap’s Amazon Deal Can Be Desperate And Smart At The Same Time – Gaining direct access to customers across the worlds largest online selling platform could provide a much needed boost for the struggling Gap brand that has closed a third of its stores over the last decade.Gaining direct access to customers across the worlds largest online selling platform could provide a much …

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