Sean Kinney, Editor in Chief / RCR Wireless News
Qualcomm and Snapdragon—a tale of two brands – With strategic branded technology partnerships and its Snapdragon Insiders program, Qualcomm is quickly developing its consumer-facing Snapdragon brand Editors note: Qualcomm provided travel, lodging and other accommodations associated with Snapdragon Summit. MAUIIn July 2021, Don McGuire was appointed senior vice president and chief marketing officer for Qualcomm. Since then, the …