Report: Prudential’s $2.35B acquisition of Seattle insurance tech startup Assurance has gone ‘sour’ (Kurt Schlosser/GeekWire)

Kurt Schlosser / GeekWire
Report: Prudential’s $2.35B acquisition of Seattle insurance tech startup Assurance has gone ‘sour’ – When Prudential Financial acquired Seattle-area startup Assurance IQ for $2.35 billion in September 2019, the deal was heralded as one of the largest acquisitions in Seattle tech history. Two and a half years later, a new report looks into how the legacy insurance providers big tech bet went sour. On …

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