As part of Apple’s ongoing efforts to improve app discovery, the company
has hired former venture capitalist Josh Elman for a related role on the
App Store. AppleInsider reports: In a statement Monday, Elman said he
would be joining Apple to “help customers discover the best apps for
them.” He added that he was excited to “build ways to help over a billion
customers and millions of developers connect.” As part of the transition
to the new role at Apple, Elman said he would be stepping back from some
of his active boards and investments — including Discord and Medium.
Elman was previously a venture capitalist at Greylock Partners and led
early investments in Discord and the precursor to TikTok. Until 2019, he
was also the vice president of product at Robinhood. Elman’s experience
identifying and investing in apps that later became hits could help Apple
in its app and software promotion endeavors. According to Bloomberg, the
former venture capitalist could also help smooth over the relationship
between Apple and developers. …
