Jumia is now mainly focused on enabling e-commerce in Africa
Back in 2012 when it first launched, Jumias long-term goal was to become
the leading e-commerce player on the continent.
It set about that objective like typical e-commerce platforms do:
acquiring vast inventory, building warehouses, and aiming to drive online
sales based on the promise of ease and convenience.
Indeed, one of the companys first steps was to hire account managers in
charge of growing its inventory base across a diverse range of
categories, from mobile phones and electronics to fashion, beauty and
childcare. If customers wanted to buy it, Jumiaoften referred to as the
Amazon of Africawanted to be able to sell it. It was similar to the way
Amazon itself started first with books and CDs and then eventually an
Amazon of nearly everything. …
