Danica Lo / Fast Company
Tito’s vodka blends hi-tech and heritage for its 25th anniversary – The brand deployed an in-store mixed reality experience created in collaboration with Paul Mannand will launch a standalone virtual reality app later this year. Founded in 1997 by Bert Tito Beveridge in a 1,000 square foot shack in rural Austin, over the last quarter-century Titos has grown into one of …
