In this sponsored article, Rohit Choudhary, co-founder and CEO of Acceldata, breaks down four common myths and misconceptions around observability. In today’s economic climate, many companies are tightening their belts. They need solutions that help them run their business efficiently, smoothly, and reliably in order to maximize impact and keep customers happy. Data is every company’s most valuable asset, and data observability tools are indispensable for keeping an eye on data health and ensuring business continuity.