Samsung reportedly shifts smartphone focus to technology and brand value from profitability (Jack Wu/DigiTimes: IT news from Asia)

Jack Wu / DigiTimes: IT news from Asia
Samsung reportedly shifts smartphone focus to technology and brand value from profitability – Samsung Electronicss smartphone business used to focus on profitability, but with its devices sandwiched between Apple and Chinese competitors amid a global handset market downturn, Jong-hee Han, head of the Korean vendors DX (Device eXperience) division, reportedly has revised the companys smartphone strategy, giving priority to technology and brand value …

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