Katie Baron, Senior Contributor / Forbes Business News
Tracksmith Expands: How America’s Most Intellectual Running Brand Is Closing Cult Status – Running brand Tracksmith is closing in on cult status via a triple threat of culture, collegiate cool citizen-athlete solidarity thats sidelining sports flashier older guard. From podcasts with Malcolm Gladwell and aspirational amateur bursaries to funding runnings creative corps, heres how.Running brand Tracksmith is closing in on cult status …
