The 15 Best Social Media Analytics Tools in 2024: Get Your Brand in Line

Key Takeaways: These are the best social media analytics tools.
  1. Hootsuite — All-in-one social media management tool with robust analytics capabilities
  2. Sprout Social — Known for its analytics capabilities and advanced reporting features
  3. Keyhole — Great for real-time monitoring of social media performance
  4. Rival IQ — Ideal for competitive analysis and benchmarking social media performance
  5. Quintly — An enterprise-grade analytics tool providing metrics and benchmarking
  6. SocialPilot — An efficient tool for scheduling posts and tracking performance
  7. Sendible — A monitoring and management tool designed for marketers and agencies
  8. Buffer — Simplifies social media reporting and performance tracking
  9. Zoho Social — A tool that unifies social media management, analytics and reporting
  10. Brand24 — Provides social media listening and tools to track brand mentions
  11. BuzzSumo — Ideal for content analysis, tracking trends and finding influencers
  12. Iconosquare — A feature-rich analytics tool with a user-friendly interface
  13. Vista Social — An intuitive social media management platform
  14. Tailwind — A social tool specifically designed for Pinterest and Instagram analytics
  15. Google Analytics — Offers website insights and referral sources from social platforms

Facts & Expert Analysis

  • The Benefits of an Analytics Tool: A social media analytics tool monitors and measures the performance of your social media campaigns, allowing you to evaluate the effectiveness of your strategies and adjust your approach accordingly.
  • How to Use One: The key to getting the most out of social media analytics is to set benchmarks and segment your audience so you can personalize your content for each one.
  • The Best Social Media Analytics Tool: Hootsuite stands out as a top social media analytics tool for key features like customizable dashboards, real-time analytics, automated reporting and a visually appealing interface.

Metrics like reach, likes, shares and comments indicate whether your social media marketing strategy is moving in the right direction. If you’re not sure which tool to use to help you track these metrics, don’t worry; we did the research and compiled a list of the best social media analytics tools.

If you’re wondering how your content is performing, who your audience is or which tactics work best, these analytics tools can give you the answers. Our overall pick for the best social media analytics tool is Hootsuite. Keep reading for other great options to help you choose the right one for your social strategy.

  • 02/29/2024 Facts checked

    This article was rewritten with more providers added and an easier-to-read format.

What Are Analytics Tools for Social Media Platforms & Why Do You Need Them?

Social media analytics tools are applications that collect data from your social media accounts. These tools also analyze the data to help you understand and optimize your social media performance. Analytics tools provide social media metrics such as engagement rates, follower growth, reach and target audience demographics.

Here are the reasons why a solid social media analytics tool is essential for your social media strategy:

  • Social media ROI: By tracking important metrics from social media, you can evaluate the effectiveness of your social media campaigns and measure the return on investment (ROI) of your efforts.
  • Saving time: Social media analytics tools automate the process of collecting data from multiple platforms in one place. This saves a lot of time because you don’t have to go through each platform separately.
  • Identifying trends: You can track social media analytics and look at how your metrics change over time. This way, you can spot upward trends or detect downward trends and make adjustments accordingly.
  • Competitive analysis: Detailed social media analysis allows you to benchmark your own performance against industry leaders or competitors and identify areas of opportunity.
  • Audience insights: Analytics tools give insights into your target audience’s behavior, age, location, interests and more. This helps you tailor your content and target your audience more effectively.

15 of the Best Free & Paid Social Media Analytics Tools for 2024

Let’s explore 15 of the leading social media analytics tools that provide the necessary social media data and insights.

1. Hootsuite

hootsuite analytics
Hootsuite offers features for scheduling posts, analyzing
engagement and tracking audience growth.

More details about Hootsuite: 

Pros:

  • Consolidates data from multiple platforms
  • User-friendly dashboard
  • Robust, customizable reports

Cons:

  • Expensive for small organizations
  • Learning curve for beginners
Important Details
  • Free plan available: No
  • Skill level: Beginner to intermediate
  • Key benefit: An all-in-one analytics solution for managing multiple social media platforms and creating customizable reports
  • Who is it for: Solopreneurs, small- to medium-sized businesses and agencies
  • Metrics available:
    • Clicks
    • Comments
    • Reach
    • Engagement rate
    • Impressions
    • Shares
    • Saves
    • Video views

Hootsuite remains a top choice for social media management. Its dashboard provides an overview of all major social media platforms in one place. Hootsuite also provides robust reporting capabilities. The interface is visually appealing, you can create customized social media reports and it integrates with Dropbox, OneDrive, Canva and more.

Additionally, Hootsuite’s help center offers a comprehensive suite of resources to help users get started. Hootsuite offers three paid plans: Professional, Team and Enterprise. Pricing starts at $99 per month, billed annually. You can try Hootsuite free for 30 days.

Hootsuite: Professional Team Enterprise
Features 1 user
10 social accounts
Unlimited posts
Drafts
Schedule
Publish
3 users
20 social accounts
Roles & permissions
Team assignment
5 users
50 social accounts
Campaign planning
Content & asset library
Monthly price $149/month $399/month Contact for pricing
Yearly price $99/month $249/month Contact for pricing

2. Sprout Social

sprout social dashboard
Sprout Social centralizes all social media management tasks and analytics in one platform.

More details about Sprout Social:

Pros:

  • Strong analytics & reporting
  • Integration with many apps
  • Easy-to-use interface

Cons:

  • High prices
  • Steep learning curve
Important Details
  • Free plan available: No
  • Skill level: Intermediate to advanced
  • Key benefit: A robust social media analytics tool for scalability and data-driven decision-making
  • Who is it for: Medium- to large-sized businesses, agencies and enterprises
  • Metrics available: 
    • Organic and paid impressions
    • Engagements
    • Post and link clicks
    • Followers by age, gender, country and city
    • Page and profile actions
    • Reactions
    • Comments
    • Video views

Sprout Social is a powerful social media management platform with solid analytics capabilities and a clean and intuitive interface. The customizable reports help you analyze social media performance. You can also track standard metrics, brand mentions and keywords; monitor conversations across multiple platforms; track demographics and influencers; and more.

Sprout Social offers four paid plans: Standard, Professional, Advanced and Enterprise. The Standard plan starts at $249 per month, with a limit of five social media profiles, while the Professional plan offers unlimited social profiles for $399 per month. Sign up for the 30-day free trial to test out Sprout Social.

Sprout Social: Standard Professional Advanced Enterprise
Features 1 user
5 social profiles
All-in-one social inbox
Content calendar1
1 user
Unlimited social profiles
Competitive analysis reports
Custom workflows2
1 user
Unlimited social profiles
Digital asset & content library
AI assistance
Chatbots3
Custom-built plan
Social listening
Premium analytics
Monthly price $249/month $399/month $499/month Contact for pricing
Yearly price $237/month $379/month $475/month Contact for pricing
1. additional user +$199/month/user
2. additional user +$299/month/user
3. additional user +$349/month/user

3. Keyhole

keyhole dashboard
Keyhole is a social media analytics software that provides in-depth, real-time analytics.

More details about Keyhole: 

Pros:

  • Beautiful data visualization
  • Great monitoring tools
  • Real-time analytics

Cons:

  • Weak knowledgebase
  • Lacks integrations
Important Details
  • Free plan available: No
  • Skill level: Intermediate to advanced
  • Key benefit: Real-time, in-depth social media analytics
  • Who is it for: Agencies, small- to large-sized businesses and enterprises
  • Metrics available: 
    • Mentions
    • Keywords
    • Reach
    • Impressions
    • Followers
    • Best time to post
    • Top posts
    • ​​Most engaging post types 

Keyhole stands out for its analysis capabilities. It offers a social listening tool to monitor brand mentions and a profile analytics tool to optimize profiles. Additionally, Keyhole offers impressive data visualization and allows you to track influencer marketing campaigns and track trends across social media channels, forums and news websites.

Keyhole provides six flexible pricing plans suitable for businesses of all sizes: Individual, Team, Pro, Advanced, Enterprise and Campaign. Prices start from $89 per month for individuals. Check out the plans in our price chart below or try Keyhole’s seven-day free trial.

Keyhole: Individual Team Pro Advanced Enterprise Campaign
Features 1 user
3 social profiles
3,000 mentions
3 trackers
3 users
5 social profiles
10,000 mentions
5 trackers
Unlimited users
10 social profiles
25,000 mentions
10 trackers
Unlimited users
25 social profiles
50,000 mentions
25 trackers
Unlimited users
25+ social profiles
100,000 mentions
25+ trackers
Unlimited users
Unlimited trackers
Monthly price $89/month $189/month $259/month $549/month N/A Custom pricing
Yearly price $66.75/month $141.75/ month $194.25/ month $411.75/ month $833/month Custom pricing

4. Rival IQ

rivaliq board
Rival IQ excels at detailed competitive analysis and data insights.

More details about Rival IQ:

Pros:

  • In-depth competitive analysis
  • Customize dashboards & reports
  • Wide range of analytics metrics

Cons:

  • Expensive prices
  • Unappealing interface
Important Details
  • Free plan available: No
  • Skill level: Intermediate to advanced
  • Key benefit: Allows social media professionals to gain insights into their competitors’ strategies
  • Who is it for: Agencies, medium- to large-sized businesses and enterprises
  • Metrics available: 
    • Engagement rate
    • Top posts
    • Followers
    • Conversations
    • Posts per day
    • Top hour per day
    • Post types

Rival IQ is a powerful tool that provides in-depth analysis for optimizing social media strategies. The tool shines with its competitive analysis, allowing you to benchmark against competitors. Rival IQ also includes content analysis to boost engagement and social listening to monitor brand mentions.

Rival IQ’s interface is more functional than visually appealing, but the data is presented clearly. You can easily build custom dashboards, which makes digging into complex analytics simple and understandable.

Rival IQ offers three paid plans: Drive, Engage and Engage Pro. The Drive plan costs $199 per month, billed annually. For full access to listening and extensive analytics, a costlier Engage plan is necessary. Give Rival IQ a try with the 14-day free trial.

Rival IQ: Drive Engage Engage Pro
Features 1 user
10 tracked companies
6 months history
2 users
20 tracked companies
12 months history
2 social listening saved searches
5 users
40 tracked companies
24 months history
10 social listening saved searches
Monthly price $239/month $349/month $559/month
Yearly price $199/month $299/month $469/month

5. Quintly

quintly metrics
Quintly offers a user-friendly dashboard that can
monitor more than 500 social media metrics.

More details about Quintly:

Pros:

  • Many social media metrics
  • Comprehensive data collection
  • Highly flexible & customizable

Cons:

  • Expensive pricing
  • Steep learning curve
Important Details
  • Free plan available: No
  • Skill level: Intermediate to advanced
  • Key benefit: An enterprise-grade analytics tool that provides robust social media insights
  • Who is it for: Agencies, medium- to large-sized businesses and enterprises
  • Metrics available: 
    • Follower total
    • Follower change rate
    • Organic reach by post type
    • Fans
    • Average interactions per post
    • Stories by hour
    • Posts by hour

Quintly is an advanced social media analytics tool with a clean interface that offers a wide range of metrics to measure social media efforts. You can use its pre-made dashboards to simplify analysis or create custom dashboards for your specific needs, and you can create automated reports that can easily be charred.

Additionally, Quintly lets you benchmark your channels against competitors, and you can create automated, shareable reports to keep teams and clients up to date. However, beginners may need guidance from the help center to get the most out of the platform.

Quintly offers a straightforward pricing approach based on the number of social profiles and users. With prices starting at $315 a month, Quintly has more expensive plans than its competitors. To see Quintly in action, you can book a demo and try its seven-day free trial.

Quintly: 3 Profiles, 1 User 10 Profiles, 3 Users 30 Profiles, 10 Users
Yearly price $315/month $460/month $900/month

6. SocialPilot

social pilot report
SocialPilot streamlines social media management.

More details about SocialPilot:

Pros:

  • Multiple social network analytics
  • Content publishing & scheduling
  • Team collaboration features

Cons:

  • Few social media platforms supported
  • Limited Professional plan
Important Details
  • Free plan available: No
  • Skill level: Beginner to intermediate
  • Key benefit: Detailed social media analytics for improving content performance
  • Who is it for: Solopreneurs, small- to medium-sized businesses and marketing agencies
  • Metrics available: 
    • Followers
    • Engagement insights
    • Content type
    • Popular posts
    • Mentions
    • Post frequency

SocialPilot is a clean and friendly tool that helps optimize content performance and strategy through detailed analytics and insights. You can use the tool to identify high-performing content, better understand audiences and evaluate content strategies. SocialPilot also lets you create automated reports and schedules for specific time periods.

Additionally, SocialPilot integrates with apps like Slack, Zapier and Google Drive, which makes it flexible. SocialPilot offers four paid plans: Professional, Small Team, Agency and Agency+. The Professional plan is the cheapest and starts at $25.50 per month, billed yearly. Give SocialPilot a try with a 14-day trial to experience its analytics capabilities firsthand.

SocialPilot: Professional Small Team Agency Agency+
Features 1 user
10 social accounts
3 users
20 social accounts
Content library
6 users
30 social accounts
Content library
Unlimited clients
Client approval
Unlimited users
50 social accounts
Content library
Unlimited clients
Client approval
Monthly price $30/month $50/month $100/month $200/month
Yearly price $25.50/month $42.50/month $85/month $170/month

7. Sendible

sendible report
Sendible is an easy-to-use tool designed for marketers and agencies.

More details about Sendible:

Pros:

  • Combines engagement metrics from multiple networks
  • Google Analytics integration
  • Drag & drop report builder

Cons:

  • User experience could be better
  • No X/Twitter analytics report
Important Details
  • Free plan available: No
  • Skill level: Beginner to intermediate
  • Key benefit: Consolidates engagement metrics from various channels into a single dashboard for simple client management
  • Who is it for: Freelancers, marketing agencies and small- to medium-sized businesses
  • Metrics available: 
    • Impressions
    • Engagement
    • Follower growth
    • Top posts
    • Engaged users
    • Mentions

Sendible, with its straightforward interface, simplifies workflows for marketers and agencies. The platform tracks engagement metrics such as top posts and engaged users, and suggests the best time to post. Additionally, Sendible allows you to integrate your account with Google Analytics to track traffic sources.

The platform provides an intuitive report builder, and you can easily design automated reports using the drag-and-drop report builder. However, Sendible lacks an X (Twitter) analytics report, which may be a dealbreaker for some.

Sendible offers four plans: Creator, Traction, White Label and White Label+. The Creator plan costs $25 per month, billed annually, which includes basic reporting features. For custom reports, you’ll need the Limited Time Offer plan or higher. You can try Sendible’s features with a 14-day free trial.

Sendible: Creator Traction White Label White Label+
Features 1 user
6 social accounts
Reporting
Unlimited scheduling
4 users
24 social accounts
Team collaboration
Client dashboard
10 users
60 social accounts
Content & hashtag library
Custom reporting
Account manager
100 users
300 social accounts
Optional SSO
Dedicated support
Monthly price $29/month $89/month $240/month $750/month
Yearly price $25/month $76/month $204/month $638/month

8. Buffer

buffer analytics
Buffer is an entry-level solution for social media management and analytics.

More details about Buffer: 

  • Pricing: $6 per month per channel
  • Website: buffer.com

Pros:

  • Performance recommendations
  • Integrates with popular apps
  • Easy-to-use interface

Cons:

  • Basic analytics compared to other tools
  • Limited customizability
Important Details
  • Free plan available: Yes
  • Skill level: Beginner
  • Key benefit: A simple social media scheduling and analysis tool
  • Who is it for: Solopreneurs, bloggers, small teams and marketing agencies
  • Metrics available: 
    • Total impressions
    • Total engagement
    • Follower growth
    • Engagement rate
    • Clicks
    • Reach on specific posts
    • Shares
    • Audience demographics
    • Hashtag performance

Buffer is a simple analytics tool for social media managers to schedule social media posts and analyze performance. The tool provides a dashboard that collects important metrics from different social channels, while the recommendation feature helps you optimize posting times. You can also create reports and share them with multiple clients.

The intuitive interface makes it easy for beginners to navigate the tool. However, larger companies may find Buffer’s analytics capabilities limited. Buffer also integrates with more than 30 popular apps, such as Dropbox, Canva, Zapier and IFTTT.

Buffer offers a free plan with limited post-scheduling options and no analytics tools. There are also three paid plans: Essentials, Team and Agency. Essentials starts at $5 per month per channel, with annual billing. You can use the 14-day free trial to see if any of the plans meet your needs.

Buffer: Free Essentials Team Agency
Features Up to 3 channels
10 scheduling posts per channel
Unlimited scheduling posts
Analytics & reporting tools
Team collaboration tools1 Custom access & permissions2
Monthly price Free $6/month/channel $12/month/channel $120/month/10 channels
Yearly price Free $5/month/channel $10/month/channel $100/month/ 10 channels
1. Everything in the Essentials plan
2. Everything in the Team plan

9. Zoho Social

zoho social report
Zoho Social provides analytics capabilities and integrations with Zoho products.

More details about Zoho Social:

Pros:

  • Supports various social platforms
  • Customizable dashboards
  • Flexible pricing plans

Cons:

  • Fewer 3rd-party integrations
  • Not suitable for larger teams
Important Details
  • Free plan available: Yes
  • Skill level: Beginner to intermediate
  • Key benefit: Easy post scheduling and custom dashboard creation
  • Who is it for: Freelancers, solopreneurs, agencies and small- to medium-sized businesses
  • Metrics available: 
    • Reach
    • Engagement
    • Followers
    • Mentions
    • Best time to post
    • Top connections
    • Number of posts

Zoho Social is a social media management solution that offers a range of analytical capabilities. You can track key metrics such as engagements, demographics and top posts, while custom reports allow you to gather relevant data in one place. The listening dashboard is also convenient for monitoring brand mentions, industry trends and conversations.

Zoho Social’s interface is intuitive, and reports offer insights into engagements and audiences. Additionally, Zoho Social seamlessly integrates with products like Zoho CRM and Zoho Desk.

The platform offers a free plan that supports up to seven social channels. Its paid plans include Standard, Professional, Premium, Agency and Agency Plus. For more comprehensive analytics and reporting tools, we recommend the Premium plan, priced at $30 per month and billed annually. Take advantage of the 15-day free trial to explore its features.

Zoho Social Free Standard Professional Premium Agency Agency+
Features 1 user
7 channels
1 brand
1 user
10 channels
1 brand
1 user
10 channels
1 brand
Livestream
Media library
3 users
11 channels
1 brand
Custom reports
Reports dashboard
5 users
110 channels
10 brands
Custom client view
5 users
220 channels
20 brands
Monthly price Free $15/month $40/month $65/month $320/month $460/month
Yearly price Free $10/month $30/month $40/month $230/month $330/month

10. Brand24

brand24
Brand24 provides an overview of social media mentions,
sentiment analysis and influencer identification.

More details about Brand24:

Pros:

  • Robust listening tool
  • Lots of online sources
  • Detailed reports

Cons:

  • Few 3rd-party integrations
  • Overwhelming interface
Important Details
  • Free plan available: No
  • Skill level: Intermediate to advanced
  • Key benefit: An AI-powered social listening tool that helps track online presence
  • Who is it for: Freelancers, solopreneurs, agencies and businesses of all sizes
  • Metrics available: 
    • Mentions
    • Social media reach
    • Non-social media reach
    • Sentiment
    • Interactions
    • Likes

Brand24 is ideal for tracking brand mentions and monitoring online conversations. It gathers real-time insights to see what people are saying about your brand. The platform also provides sentiment analysis and metrics to measure brand awareness. Brand24’s interface is clean, but the depth of data can feel overwhelming. 

Brand24 offers four paid plans: Individual, Team, Pro and Enterprise. The Individual plan is priced at $79 per month (billed annually) and is suitable for small brands. For complete analytics capabilities and reporting options, the Pro plan, priced at $199 per month (billed annually), has everything covered. Brand24 offers a 14-day free trial to explore its features.

Brand24: Individual Team Pro Enterprise
Features 1 user
2,000 mentions
Unlimited users
5,000 mentions
Unlimited users
25,000 mentions
Unlimited users
100,000 mentions
Monthly price $99 per month $179 per month $249 per month $499 per month
Yearly price $79 per month $149 per month $199 per month $399 per month

11. BuzzSumo

buzzsumo
BuzzSumo allows you to monitor trends, competitors and your brand.

More details about BuzzSumo:

Pros:

  • In-depth competitor analysis
  • Extensive content database
  • Ease of use

Cons:

  • Supports few social networks
  • Analytics features restricted to higher plans
Important Details
  • Free plan available: No
  • Skill level: Intermediate to advanced
  • Key benefit: A popular marketing tool for content generation, social media monitoring and influencer marketing
  • Who is it for: Agencies, medium- to large-sized businesses and enterprises
  • Metrics available: 
    • Social engagement
    • Views
    • Reactions
    • Backlinks
    • Best day to post
    • Best time to post

BuzzSumo is a clean and easy-to-navigate marketing tool that provides features like content discovery, content research, media monitoring and influencer research. You can use it to conduct keyword searches, uncover trends and monitor competitors. The platform also helps you find influencers that align with your brand and provides users with a robust knowledgebase.

BuzzSumo offers four paid plans: Content Creation, PR & Comms, Suite and Enterprise. The Content Creation plan costs $159 per month, billed annually. However, if you require advanced features such as finding influencers or analyzing performance data, you may want to consider the Suite plan. To get started, take advantage of the 30-day free trial offer.

BuzzSumo: Content Creation PR & Comms Suite Enterprise
Features 1 user
5 social profiles
2 alerts
2 trending feeds
5 users
5 alerts
15 trending feeds
10 users
10 alerts
30 trending feeds
Analyzer tools
Influencer finding
30 users
50 alerts
50 trending feeds
Analyzer tools
Influencer finding
Monthly price $199 per month $299 per month $499 per month $999 per month
Yearly price $159 per month $239 per month $399 per month $999 per month

12. Iconosquare

iconosquare
Iconosquare has one of the nicest-looking interfaces.

More details about Iconosquare:

Pros:

  • Great content creation & scheduling
  • Lots of social media metrics
  • Visually appealing interface

Cons:

  • Not suitable for larger teams
  • Unable to separate paid & organic posts
Important Details
  • Free plan available: No
  • Skill level: Beginner to intermediate
  • Key benefit: A feature-rich analytics tool with a user-friendly interface
  • Who is it for: Solopreneurs, freelancers, bloggers, marketing agencies and small- to medium-sized businesses
  • Metrics available: 
    • Followers
    • Impressions
    • Average likes per post
    • Like history
    • Best time to post
    • Post type distribution
    • Engagement rate

Iconosquare is a user-friendly social media analytics, management and scheduling tool that helps managers understand content performance through engagement insights and other metrics. Thanks to the beautiful, easy-to-use interface, you can create personalized dashboards to easily track specific metrics and automate reports at specific time intervals.

Iconosquare offers three paid plans: Single, Team and Custom. All plans come with core analytics and reporting tools. The cost varies depending on the number of social profiles you manage, starting at $49 per month (billed annually) for up to five profiles. Iconosquare also provides a 14-day free trial period.

Iconosquare: Single Team Custom
Features 1 user
5 social profiles
12-month data retention
10 users
5 social profiles
24-month data retention
Unlimited users
5 social profiles
Unlimited data retention
Monthly price $59 per month $99 per month Contact for pricing
Yearly price $49 per month $79 per month Contact for pricing

13. Vista Social

vista social report
Vista Social provides insightful reports to track channel performance.

More details about Vista Social:

Pros:

  • Streamlined social media management
  • Supports many platforms
  • Many reports available

Cons:

  • Difficulty connecting profiles
  • Few 3rd-party integrations
Important Details
  • Free plan available: Yes
  • Skill level: Beginner to intermediate
  • Key benefit: Streamlined social media management
  • Who is it for: Freelancers, solopreneurs, agencies and businesses of all sizes
  • Metrics available: 
    • Followers
    • Impressions
    • Engagement
    • Audience growth
    • Total fans
    • Total posts by network
    • Brand awareness

Vista Social, with its intuitive interface, unifies all social media management tasks, from scheduling to analysis. With its analytics tool, you can access customizable reports, including a social profile performance report and a competitor analysis report. Vista Social also monitors conversations across many platforms to provide actionable insights.

Vista Social offers free and paid plans, including Standard, Professional, Advanced and Enterprise. Prices start at $39 per month. The Standard plan includes social media and post-performance reports, and more comprehensive reports are available with the Professional plan and higher. Give Vista Social a try with a 14-day free trial.

Vista Social: Free Standard Professional Advanced Enterprise
Features 1 user
3 social profiles
Basic reports
1 user
8 social profiles
Social media report
Post performance report
5 users
15 social profiles
Review report
Competitor report
Schedule report
10 users
30 social profiles
Custom reports
Data integrations
Unlimited users
80 social profiles
Monthly price Free $39 per month $79 per month $149 per month $379 per month
Yearly price Free $374 per year $758 per year $1,430 per year $3,638 per year

14. Tailwind

tailwind
Tailwind is ideal for those who use Instagram and Pinterest.

More details about Tailwind:

Pros:

  • Actionable insights
  • Affordable prices
  • Easy to use

Cons:

  • Limited platform support
  • Not suitable for larger teams
Important Details
  • Free plan available: Yes
  • Skill level: Beginner
  • Key benefit: A simple content management and analytics tool for Instagram and Pinterest
  • Who is it for: Freelancers, solopreneurs, agencies and small teams
  • Metrics available: 
    • Followers
    • Likes
    • Comments
    • Reaction score
    • Engagement score
    • Engagement rate

Tailwind is for marketers focused on Instagram and Pinterest. It offers an actionable reporting tool that provides analytics across both platforms. Despite its limited functionality and sometimes slow processing times, the data provides a solid starting point for beginners. Another bonus is that the interface is intuitive for users of any skill level.

Tailwind offers a free plan with basic analytics. If you’re looking for more advanced analytics capabilities, upgrade to one of their paid plans: Pro, Advanced or Max, which provide additional features and insights to enhance your social media marketing strategies.

Tailwind: Free Pro Advanced Max
Features 1 uses
1 account*
20 scheduled posts
Basic analytics
1 user
1 account*
100 scheduled posts
Advanced analytics
2 users
2 accounts*
1,000 scheduled posts
Advanced analytics
5 users
3 accounts*
Unlimited scheduled posts
Advanced analytics
Monthly price Free $24.99/month $49.99/month $99.99/month
Yearly price Free $14.99/month $24.99/month $49.99/month
*Per platform

15. Google Analytics

google analytics
Google Analytics provides detailed insights into website traffic.

More details about Google Analytics:

Pros:

  • In-depth traffic analysis
  • Customizable reports
  • Customized dashboards
  • Fully Google integrated

Cons:

  • Steep learning curve
  • Requires technical setup
Imporant Details
  • Free plan available: Yes
  • Skill level: Intermediate to advanced
  • Key benefit: An analytics tool that tracks and analyzes your website’s performance
  • Who is it for: Businesses of all sizes, marketers and agencies
  • Metrics available: 
    • Traffic sources
    • Sessions
    • Bounce rate
    • Geographic location
    • Conversions
    • Average engagement time

Google Analytics provides powerful website traffic analytics for marketers. The tool delivers data such as demographics, traffic sources, leads converted and more. This data allows you to calculate your social media ROI and identify which platforms are driving the most traffic.

Though Google Analytics is highly robust, it has a steep learning curve. However, Google offers extensive training resources. It also integrates nicely with other Google products. The best part about Google Analytics is its free access to a wide range of capabilities. You can sign up for Google Analytics for free to start measuring your social media performance.

How to Use Social Analytics Tools to Grow Your Business

Social media analytics provide actionable insights needed to actively grow businesses. Here are some tips on how to use social analytics tools to grow your business:

  • Set benchmarks: Define the metrics you want to track, such as followers, engagement and clicks, and set a baseline for each metric to measure progress over time.
  • Segment your audience: Many social media tools allow you to break down your audience by location, age, gender, interests, peak hours, devices and more. You can use this information to craft content for each audience.
  • Review historical data: Your reports from the past three, six and 12 months indicate which types of content, campaigns and strategies led to growth or decline. This data can greatly help improve your future social media efforts.
  • Analyze conversions: If you run paid social media ads, conversions like purchases or sign-ups will allow you to assess the success rate of your campaigns and make necessary changes.

Final Thoughts

Social media analytics tools are necessary to keep track of performance and get the most out of your social presence. For an all-in-one solution, Hootsuite is hard to beat. The platform consolidates data from every social network and provides comprehensive insights into key metrics.

Alternatively, if you prefer a more specialized tool, Sprout Social is another top choice for social media analytics. However, the right choice depends on your business needs, budget and skill level.

Which analytics tool is your favorite? What features do you find most useful for tracking performance? Do you have any tips for making the most of social media analytics tools? Let us know in the comments below, and thank you for reading!

FAQ: Best Social Media Analytics Tools

  • Our experts believe Hootsuite has the best analytics tools. Its dashboard collects data from all major social media networks for easy monitoring and analysis.

  • The four types of social media analytics are descriptive analytics, diagnostic analytics, predictive analytics and prescriptive analytics.

  • A social media analytics tool collects data from social platforms like Facebook, Instagram and X (formerly Twitter) to help you understand your audience, track campaigns and optimize content.

  • The most effective social media tool depends on your needs and goals. Hootsuite and Sprout Social are great options for comprehensive analytics across multiple social media channels.

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The post The 15 Best Social Media Analytics Tools in 2024: Get Your Brand in Line appeared first on Cloudwards.

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